Do you remember JOOP!? JOOP! was a rather well known fashion brand in the 80s, run by German designer Wolfgang Joop. Though I can’t remember much of his designs I did not forget that I once read an interview in which he complained about the widespread habit of wearing sports gear instead of proper clothes. End of the 90s he sold JOOP! and moved back from New York to his German hometown Potsdam (a picturesque little town close to Berlin) where he started his new brand Wunderkind.
The colourful, whimsical Wunderkind designs seem very different to the sleek, urban JOOP! clothes (the translation for Wunderkind would be 'magical child', a term describing a very gifted prodigy in the German language) and the collections are shown in Paris.
Since there are no Wunderkind shops in London, visiting one in Berlin was on my 'to do' list. Berlin even has two Wunderkind locations – one proper big one which is superbly described by Haute World and a smaller shop in the hip area of 'Mitte' called Wunderkind Vintage. Although located in a very busy area the shop was nearly empty; the reason for which was quickly explained when we opened the doors to the shop: In good old German fashion the shop assistant did his best to keep us out. First we had to clean our shoes on a door mat (!) and when strolling around he enjoyed snapping garments from our sight, as if we weren’t worthy of seeing these beautiful things. Because beautiful they are – being 'vintage' they were from the fall 2008 collections and made with delicate, luxurious fabrics - the lightest of silk, the softest of cashmere – and bold, colourful prints and designs. Even the reduced prices were not in my usual budget, but I thought the cuts (especially of the jackets) were excellent and the clothes inspiring – the kind you would be willing to pay more. (That is, if I am allowed to buy something…)
What I liked about Wunderkind’s a/w 2010 collection (shown yesterday in Paris) is that it went refreshingly against the minimalism trend, staying with strong colours and (animal and other) prints. It also featured beautiful shearling jackets similar to the ones at Burberry. I’m actually quite tempted to just bully my way past the shop assistant for a second look.
Original picture source: Style.com