20.8.10

Santa Maria Novella or Where Dog Deodorants Smell Divine

It didn't work out last year, but this time I didn’t let other plans or train times interfere with my wish to finally see the Profumo-Farmaceutica Santa Maria Novella, the famous pharmacy which was started by Domican Fathers in 1221 and has been supplying Florence and the world with medications, creams and other cosmetics since 1612.

So after arriving in Florence I steered my friends mercilessly to the little gate in numero 16 of the Via della Scala (just a few minutes from the train station). The entrance might be slightly nondescript, but once in the Pharmacia stretches over several rooms, all dedicated to different themes plus a little library and an exhibition of medical/cosmetical manufacturing devices through the centuries.

I would have loved to buy something but it wasn’t easy to work my way through all the Italian descriptions. (Kinda liked the blaséness to not offer everything in 3 or 4 languages for tourists), but gave up when I had finally decided for a delicious smelling rose deodorant and was told it was for dogs. Next time…

skirt: chanel, shoes: scholls, vest: italian supermarket, bag: lambertson truex

The 2nd picture is the Basilica di Santa Maria Novella, just around the corner.


40 comments:

Tanvi said...

Gorgeous Pictures!

Ferferi in Paris/Gothenburg said...

Sabine!
I missed your blog so much. I have been taking a small vacation from the blogosphere and forced myself to not read as many as I usually do. So I instead could enjoy the summer. But it has been a tough struggle and I am happy I am finally back! Love your blog, you deliver fabulous photos as always. Your lace vest styling was flawless, that you liked the book by our Swedish writer was a big compliment, you olympus makes me wanna go camera shopping and that bathing suit was gorgeous. Yes... I have been trying to update myself on your blog again. Keep up the good work now!

SabinePsynopsis said...

I'm so happy you are back, Ferferi! Thank you for taking the time to stroll through my posts - I'm on book #2 now.

Rosie Unknown said...

That sounds like the most amazing little place ever! I hope I get to visit Florence and this adorable shop someday.

THE NYANZI REPORT said...

When I think of Florence, Medici comes to mind. Great town.
Quite a perfume story you got here.

Dancing Branflake said...

That place looks both creepy and awesome at the same time. And why the heck do dogs need deodorant? You look so happy in that picture, love it!

rossovelvet said...

Ahaaah, loved the anecdote about the dogs x)

I do hate when I see translations for tourists, but the worst is in the North, when you have menus and stuff ONLY written in German!! Like, please, we're in I-ta-ly!!!!

Your pictures are magical btw!!

janettaylor said...

Beautiful pics!

Poppies and Sunshine said...

What a beautiful place! I love the architecture!
Have a wonderful weekend! xo

INTRO TO MY LIFE said...

wow it seems very beautiful,, another place i have to visit

BusyB said...

love the photos!!! great buildings!!!!

thanks for sharing HAPPY FRIDAY!
CHEERS

(and your outfit!)

THE ALTERNATIVE WIFE said...

Oh you lucky girl! I've aaaalways wanted to go there! These are such beautiful photos that make me want to go even more!

Have a wonderful weekend, sweetie :) xoxo

drollgirl said...

your pictures are incredible! and i sure wish i was there to experience it in person!!!!!!

Adele said...

How interesting Sabine, you know hoq much I love Italy so I loved reading this. I have never heard of it however. I have neither ever been to Florence but hopingto visit on my year abroad! Maybe I will check out the pharmacy!

Hope your well!

Adèle - http://moltocuriosa.com

P.S Noticed my little blog on your blogroll... will add you to mine asap

S.Elisabeth said...

Ahahahahahahahaha I can't believe there's deodorant for dogs! Hey if it smells good, why not?! I wish I had known about this place when I went to Florence! I would've dragged my friends to it!

style'n said...

so cool! I am a Pharmacist so I can appreciate this :)
naina

Heather said...

gorgeous pics.... pity about the dog deoderant haha .....

*rachelwears said...

these photos are so gorgeous! i love them, i cannot take good photographs at all and am in awe of these- beautiful!

Susu Paris Chic said...

Rose deo for dogs... funky! I love your beige allure.

Kay Richardson said...

Dog perfume? Dog perfume? What ever next? Cat sweat pants. (There's an idea)

Eri said...

Hi!
Great blog, I really enjoyed. I have been to Florence and I love this place!

Just passing by to invite you and your readers to take part on my newest GIVEAWAY.
A Alice in Wonderland Mad Hatter Necklace by Tom Binns for Disney Couture!

Hope to see you soon.
x

Len♥reNeverM♥re said...

such amazing details on the architecture Sabine...how I miss Europe!
Fab weekend beautiful!
xo

Audrey Allure said...

Looks amazing, such beautiful pictures! I hope you have a fabulous weekend!

OneCraftyFox said...

Oh my goodness! That totally caught me off guard and made me laugh. Maybe next time then... :)

fashion nightmare said...

BEAUTIFUL !

xx,
http://like-a-good-old-fashion-nightmare.blogspot.com/

Mode Coco said...

wow sounds amazing:)

Miss Kiki Lovelace said...

Argh! Consider me jealous, Miss Sabine! Hehehe.. :)

S said...

Deodorant for dogs?! Oh dear..

This place looks magical though! It must be so interesting browse through everything.

S
http://notjustmedical.wordpress.com

Fashion Cappuccino said...

Wow!! What an intriguing place!! Totally caught me off guard that such a place exist!! I would be really curious to find out everything! xoxoxoxxoo

Agneta said...

Your blog....

gorgeous
beautiful
wonderful
amazing
fabulous
magical
magnificent
stunning
superb
fantastic

Agneta, the swedish one ;)

WeShop said...

This place looks incredible - love the chandeliers. I really like that ornate style of decor. xx
http://www.weshopthereforeweare.co.uk/

Clare said...

Oh man dog Deodorant! HAHAHAHAH so crazy. As usual your photos are breathtaking. The last photo of you belongs in a J.Crew catalogue

Oana Roxana said...

Nice title! ;)) I'm sorry about that perfume!
The beauty of the place is in its history. I wish I could travel more then work and home back! I guess I must have patinence. :D

Fernanda Lucila said...

Alright, so the next time I am lucky enough to go to Florence, this pharmacia will be on my to-visit list.
Loved the photos (:

1060xo, Fernanda Lucila

Tamara Nicole said...

What a gorgeous place!!! Love the pics, and I wish I was there with you:-)

v [ hobovogue ] said...

sooo beautiful! love that second to last photo, the colors are stunning.


<33 [v] hobovogue

Prutha said...

i sooo wanna be there with u right now!!..

Angie Muresan said...

I love those old fashioned pharmacies. I wish we had them in the States.

Anonymous said...

A quality blog

Anonymous said...


I am retired and can dive into it.